Broadcast Automation

What a WhatsApp broadcast really is

On the official WhatsApp Business Platform, a broadcast is simply the same approved template message sent to many individual contacts, each as a separate one-to-one conversation. There is no “blast to everyone” button that bypasses the rules. Every message is business-initiated, so every message must use a template Meta has approved, and every recipient must have opted in to hear from you on WhatsApp.

Done well, broadcasts are one of the most direct channels a business has. Done carelessly, they are the quickest way to have a number restricted.

Broadcasts that customers actually welcome

• A D2C brand telling past buyers that a product they asked about is back in stock.
• A coaching institute announcing a new batch to students who enquired about that course.
• A restaurant sharing a festival menu with regulars who joined its WhatsApp list.
• A real estate agency sending a new project launch to buyers who asked for updates in that area.
• A clinic reminding registered patients about a health camp.

The common thread is relevance: the recipient asked for this kind of message, and it matches what they showed interest in.

What we set up

• Opt-in capture and records — on your website, forms, checkout or in-chat, with the date and source stored.
• Segmentation — by interest, location, purchase history, language or last activity.
• Template writing and approval — marketing templates with clear, honest wording and optional media or buttons.
• Scheduling and pacing — sends spread out rather than fired all at once.
• Opt-out handling — a stop keyword or button that removes the contact from every future send automatically.
• Reporting — sent, delivered, read, replied, and any rise in blocks.

Writing templates that get approved — and read

A marketing template is reviewed by Meta before you can use it, and then judged a second time by every person who receives it. Both audiences reward the same things: a clear sender, a specific reason for the message and an easy next step.

• Say who you are and why they’re hearing from you in the first line.
• Use variables for genuine personalisation — name, product, city — not to disguise a generic message.
• Offer one clear action, such as a quick-reply button or a single link.
• Avoid misleading urgency, all-caps and claims you can’t support.
• Keep an opt-out option visible, for example a “Stop updates” button.

We keep a small library of tested templates per segment, so a campaign doesn’t have to wait on a fresh approval every time.

Why pace and quality rating matter

Meta assigns each number a quality rating based on how recipients respond. When many people block or report your messages, the rating drops, and Meta can reduce how many people you’re allowed to message or restrict the number. New numbers also start with limits on how many unique contacts they can reach in a day, which rise as the number builds a good record.

That’s why we start broadcasts with your most engaged segments, watch block rates after every send, and slow down when signals turn negative. Replies to a broadcast open the 24-hour customer service window, so your team or a chatbot should be ready to respond.

From list to first send

1. Audit your existing contacts and separate genuine opt-ins from everyone else.
2. Agree segments and a realistic sending calendar.
3. Write and submit templates.
4. Send a small first batch to the most engaged segment and review results.
5. Scale gradually, adjusting frequency based on replies and blocks.

What affects timeline and cost

• State of your contact data and how much opt-in information exists.
• Number of segments and templates per campaign.
• Whether segments come from a CRM or store that needs integrating.
• Whether you want us to run campaigns ongoing or hand over a tool your team uses.

Mistakes that get numbers restricted

• Uploading a bought, scraped or years-old list.
• Sending the same promotion to everyone, every week.
• Making opt-out hard to find.
• Using an unofficial bulk-sending tool on a normal WhatsApp account.

For the bigger picture, read our WhatsApp automation guide or browse all WhatsApp automation services. Ready to plan a campaign? Get in touch.

Frequently asked questions