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What LinkedIn management is
LinkedIn management covers two related presences. The company page is your business’s official profile: what you do, who you serve, updates, job posts and company news. The founder or leadership profile is a person’s own account, and on LinkedIn, people often engage more readily with individuals than with company pages.
We can manage either or both. The content is built around expertise: what you’ve learned, projects you’ve delivered (shared with permission), how you approach problems and what is changing in your industry. The aim is that when a potential buyer looks you up, they find a business that clearly knows its field.
LinkedIn is rarely about quick wins. B2B buying decisions often take weeks or months and involve several people, and a steady record of sensible, specific posts helps each of them feel more confident about talking to you.
Who it’s for
- Logistics and manufacturing firms that sell to procurement teams and larger companies.
- Software, IT and consulting businesses where trust and expertise decide deals.
- Commercial real estate agencies reaching corporate occupiers, investors and business owners.
- Professional service firms such as accountants, architects and legal practices building their reputation.
- Founders and directors who want to be visible in their industry but don’t have time to write regularly.
What’s included
- Company page setup or clean-up: overview, tagline, industry, specialities, banner, logo and website link.
- Founder profile polish: headline, about section, featured items and experience written to reflect what you actually do now.
- Monthly content in formats such as text posts, document carousels, short videos and articles.
- Ghostwriting in your voice for personal posts, based on short interviews or voice notes from you.
- Engagement support: thoughtful comments on relevant industry posts, prepared for your approval.
- Connection outreach support: helping identify and connect with relevant people in a personal, non-spammy way, within LinkedIn’s own limits.
- Monthly review of which topics bring profile views, conversations and enquiries.
How it works
- Positioning: we agree what you want to be known for and who you want to reach.
- Profile clean-up: company page and founder profile are brought up to date.
- Idea capture: a short monthly call or a few voice notes give us the raw material, such as recent projects, lessons and opinions.
- Drafting: we write the month’s posts and send them for your approval; personal posts are never published without your sign-off.
- Publishing: company posts are scheduled; personal posts are published by you or on your behalf, as you prefer.
- Review: we look at which themes start conversations and refine the plan.
Tools we use
Company pages are managed through LinkedIn’s own page admin tools and analytics, with posts scheduled natively or through a scheduling tool. Document carousels are designed in standard design software. For personal profiles, we use LinkedIn’s own features and keep outreach manual and personal, because automated connection and messaging tools can breach LinkedIn’s user agreement and put the account at risk.
What affects timeline and cost
- Company page only, or founder profile too: personal ghostwriting takes more time and collaboration.
- Posting frequency and the mix of text, carousels, video and longer articles.
- Access to you: regular short input from the founder makes the content far more authentic.
- Technical depth: specialised industries need more research to write accurately.
- Outreach support and engagement on others’ posts, if included.
Common LinkedIn mistakes
- Treating LinkedIn like an advertising board, with every post a sales pitch.
- A company page with an outdated description, old logo or no posts for a year.
- Founder headlines that list a job title but not what the business actually solves.
- Sending automated connection requests followed immediately by a sales message.
- Copying Instagram captions and hashtags straight onto LinkedIn without adapting the tone.
- Posting enthusiastically for a month and then going silent, which looks worse than posting modestly but steadily.
- Sharing opinions on topics unrelated to the business that distract from what you want to be known for.
Frequently asked questions
Should we focus on the company page or the founder profile?
Ideally both, but if you must choose, the founder’s profile often gets more genuine engagement because people connect with people. The company page still matters as the credible, official reference point.
Will posts sound like me?
Yes, that is the point of ghostwriting. We work from your own words, stories and opinions, and nothing goes out under your name without your approval.
Do you use automation tools for outreach?
No. Automated connection and messaging tools can breach LinkedIn’s rules and risk restrictions on your account. We keep outreach personal and within the platform’s limits.
Can you share client projects?
Only with your clients’ permission. Where names can’t be shared, we write about the problem and approach in general terms without identifying anyone.
Is LinkedIn useful for B2C businesses?
Less so for selling directly to consumers, but it can still help with hiring, partnerships and supplier relationships. We recommend it mainly for businesses that sell to other businesses.
Talk to us about linkedin management
Company page and founder profile content that builds credibility with business buyers.